Key Contributions

• Sachet Revolution: Introduced the concept of single-use sachets in India, starting with Velvette Shampoo and Nivaran 90 cough syrup, bringing quality products within everyone’s reach.
• Sujatha Biotech: Founded Sujatha Biotech, the company behind trusted brands like Velvette Shampoo, Nivaran 90, and Memory Plus tablets.
• Accessibility for All: Built a business model focused on affordability and inclusivity, ensuring products were not just aspirational but attainable.

Key Brands

• Velvette Shampoo – One of the first shampoos sold in sachets, redefining how people purchased personal care.
• Nivaran 90 – A reliable and cost-effective cough syrup widely trusted across households.
• Memory Plus – A popular memory-enhancing supplement.
• Memory Vita – A consumer friendly chocolate drink with the goodness of Brahmi for kids and adults.

Legacy

Dr. Rajkumar’s vision reshaped India’s consumer goods market by democratizing access to quality products. His sachet innovation not only built enduring customer trust but also set a new standard in affordability that continues to inspire businesses today.